Paid Advertising
Meta Ads & Google Ads — THI builds, monitors, and optimizes campaigns; you control the ad budget.
Two costs — Explanation for both:
- Ad spend — paid directly to the platform (Facebook, Google). Client controls this amount.
- Management fee — paid to THI for building, monitoring, and optimizing campaigns.
Paid Advertising Explained
WHAT IT IS — Paid advertising means paying platforms like Google and Meta to place a business’s ads in front of a targeted audience, rather than waiting to be found organically. It’s the fastest way to get in front of the right people, and results can be measured and adjusted in real time. The key difference: Google Ads captures demand that already exists (people actively searching), while Meta Ads creates and builds demand by reaching people based on their interests before they’re looking.
Meta Ads (Facebook & Instagram) – best for building awareness, reach, and retargeting. Includes campaign build, ongoing optimization, comment management, and reporting, with creative development and advanced analytics setup available at higher levels of investment.
Google Ads – best for capturing high-intent searches and driving immediate phone calls and leads. Includes campaign build and management, weekly optimization, a custom reporting dashboard, and one-time analytics setup.
Used together, Google captures people actively searching while Meta builds awareness and re-engages.
Paid Advertising Pricing — Meta & Google
Pricing is a retainer based fee, based on the size of the campaigns being managed.
GOOGLE ADS — MANAGEMENT FEE SCHEDULE
| Ad Spend Range | Management Fee | Included Scope |
|---|---|---|
| Below $4,000/mo | $950 flat fee | Campaign build & management, weekly optimization, custom reporting dashboard |
| $4,000 – $10,000/mo | 25% of ad spend | All above + GA4/GTM setup (one-time) |
| $10,000 – $20,000/mo | 20% of ad spend | All above |
| $20,000 – $25,000/mo | 15% of ad spend | All above |
| $25,000 – $50,000/mo | 10% of ad spend | All above |
| Above $50,000/mo | 8% of ad spend | All above — custom scope discussion |
Bundled Products & Local Search
Organic and paid, combined — content and campaigns managed as one, plus getting found on Google locally.
ORGANIC + PAID, COMBINED
Bundles pair an organic social media plan with Meta advertising so one team manages both the always-on content and the paid campaigns together. Bundling adds tighter coordination — weekly optimization, daily comment management, and a custom dashboard — and comes at a better combined rate than buying each service separately.
Momentum + Meta Ads — for growing businesses that want organic presence and paid reach working as one.
Authority + Meta Ads — for established brands running the highest level of organic and paid activity together.
LOCAL SEARCH — Google Ads + Google Business Profile
Combines paid ads for immediate calls with the map pack and organic local results. Best for local service businesses that need to be found on Google in their area.